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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Move the unsubscribe link to the header of the email instead of the footer.
B) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
C) Immediately send prospects the resubscribe email template.
D) Enable two-click unsubscribe in Marketing Cloud Account Engagement.

2. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) Salesforce username
B) User email address
C) CRM ID
D) Marketing Cloud Account Engagement user ID

3. A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A) Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
B) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
C) Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
D) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

4. LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A) Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
B) Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
C) Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
D) Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

5. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
D) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.

Solutions: