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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization?

A) Use the most recently updated record
B) All of the above
C) Use Salesforce's value
D) Use Marketing Cloud Account Engagement's value

2. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B) Create a custom dataset using only data from the fiscal year.
C) Develop a new lens that includes only data from the fiscal year.
D) Use the 'fiscal year' filter on the Pipeline Dashboard.

3. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects were on a suppression list used on the operational list email send.
B) The prospects are opted out of the list used on the operational list email send.
C) The prospects were set to "false" for opted out and set to "true" for do not email.
D) The prospects were set to "true" for opted out and set to "false" for do not email.

4. There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A) True
B) False

5. LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A) Identify attributes of the key accounts they want to target.
B) Develop dynamic content based on lead fields.
C) Convert all existing leads into contacts to tie to accounts.
D) Create all contacts as campaign members in one campaign.

Solutions: