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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
B) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
C) Refine scoring and grading models to only give the Sales team the most qualified leads.
D) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

2. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B) Create a custom dataset using only data from the fiscal year.
C) Develop a new lens that includes only data from the fiscal year.
D) Use the 'fiscal year' filter on the Pipeline Dashboard.

3. Is it possible for many users to edit exact same Email Template simultaneously?

A) True
B) False

4. LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A) Set up scoring categories > create page actions associated with the scoring category > create a Set up scoring categories > create custom redirects associated with the scoring category > set
B) Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
C) Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

5. Is it possible to split Dynamic Lists into more than two Static Lists?

A) True
B) False

Solutions: