Salesforce Certified Marketing Cloud Engagement Consultant: MCE-Con-201 Exam


"Salesforce Certified Marketing Cloud Engagement Consultant", also known as MCE-Con-201 exam, is a Salesforce Certification. With the complete collection of questions and answers, ExamcollectionPass has assembled to take you through 101 Q&As to your MCE-Con-201 Exam preparation. In the MCE-Con-201 exam resources, you will cover every field and category in Salesforce Consultant Certification helping to ready you for your successful Salesforce Certification.

  • Exam Code: MCE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
  • Total Questions: 101

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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Marketing Cloud Core Concepts- Customer engagement fundamentals
  • 1. Marketing Cloud architecture overview
    • 2. Data model concepts (Contacts, Subscribers, Leads)
      Automation and Journey Orchestration- Journey Builder
      • 1. Decision splits and engagement steps
        • 2. Journey configuration and entry sources
          - Automation Studio
          • 1. Automation workflows
            • 2. Data extension automation processes
              Data Management and Integration- Integration concepts
              • 1. Salesforce CRM integration
                • 2. API integrations
                  - Data Extensions and Contact Builder
                  • 1. Import and extract activities
                    • 2. Data modeling and relationships
                      Email Marketing and Content Creation- Personalization and dynamic content
                      • 1. AMPscript basics
                        • 2. Dynamic content rules
                          - Email Studio capabilities
                          • 1. Email design and content building
                            • 2. Content Builder assets and management
                              Tracking, Reporting, and Optimization- Optimization practices
                              • 1. Deliverability best practices
                                • 2. A/B testing concepts
                                  - Analytics and reporting
                                  • 1. Campaign performance analysis
                                    • 2. Email tracking metrics

                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

                                      Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
                                      Which solution should they use?

                                      • A. Email Send Activity
                                      • B. Multi-Step journey with an API Event entry source
                                      • C. Triggered Send Definition
                                      • D. Transactional Messaging API
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
                                      Where should they connect the data?

                                      • A. Data Relationships
                                      • B. Entry Source Data Extension.
                                      • C. Data Designer
                                      • D. Contact Configuration
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters has recently configured MobileConnect and wants to perform single SMS sends using data extensions that contain automatically refreshed segments.
                                      Which two fields would need to be added to enable these data extensions for sending? (Choose 2)

                                      • A. A field of Locale type containing the locale code.
                                      • B. A field of Text type containing the country code plus mobile number.
                                      • C. A field of Phone type containing the mobile number.
                                      • D. A field of Number type containing the mobile number.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,C  🗳️

                                      Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
                                      How could they resolve this issue?

                                      • A. Format the phone field in Salesforce as +1[phonenumber].
                                      • B. Select ' US ' as the sending country in SMS activity.
                                      • C. Configure the phone field in Salesforce as US locale.
                                      • D. Select " Normalize Phone Number " in Journey settings.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
                                      What should be recommended?

                                      • A. Advertising Studio
                                      • B. Data Studio
                                      • C. Google Analytics 360
                                      • D. Einstein Engagement Scoring
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).

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