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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A) Marketing
B) Administrator
C) Sales Manager
D) Sales

2. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A) Run completion Action on form Request a demo with action notify Admin
B) Run an automation rule to assign based on the Request demom Submission & prospect status field
C) Export the submission report & Import
D) Run completion Action on form Request a demo with action assign to user

3. What type of fields are not supported by the Marketing Cloud Account Engagement sync

A) External Lookup Relationship
B) Date/Time
C) Geolocation
D) Date/Time
E) Text Area (Rich)
F) Time
G) Formula
H) Lookup Relationship

4. Which are Actions Available with Salesforce Connector (Choose three)

A) Assign prospect via Salesforce active assignment rule
B) Add to Salesforce campaign
C) Create a Salesforce event
D) Delete a Salesforce task
E) Assign prospect to queue

5. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
C) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
D) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

Solutions: