Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版): MCE-Con-201 Exam


"Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)", also known as MCE-Con-201 exam, is a Salesforce Certification. With the complete collection of questions and answers, ExamcollectionPass has assembled to take you through 185 Q&As to your MCE-Con-201 Exam preparation. In the MCE-Con-201 exam resources, you will cover every field and category in Salesforce Consultant Certification helping to ready you for your successful Salesforce Certification.

  • Exam Code: MCE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)
  • Total Questions: 185

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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels
Topic 2: Data Management and Segmentation20%- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
Topic 3: Discovery and Requirements15%- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
Topic 4: Journey Builder and Automation20%- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
Topic 5: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
Topic 6: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. シナリオ:NTOは誕生日旅行プランを作成しており、毎月15日と20日にリマインダーメールを送信する前に、プロモーションコードを利用した連絡先を別のプランに誘導したいと考えています。取引情報は、旅行プランのエントリーソースとは別のデータ拡張に保存されています。
顧客番号フィールドを、ジャーニーソースとトランザクションデータ拡張機能間で比較する必要があります。これを実現するには、どのアクティビティを使用すればよいでしょうか?

A) 連絡先データのみを使用した意思決定分割アクティビティ
B) コンタクトデータとジャーニーデータの両方を使用した意思決定分割アクティビティ
C) ジャーニーデータのみを使用した意思決定分割アクティビティ
D) アインシュタイン分裂活動


2. Northern Trail Outfitters (NTO) は最近 Marketing Cloud を導入し、システム内に保存されている個人情報 (PII) データを保護したいと考えています。フィールドレベル暗号化を推奨する際に、コンサルタントはどのような制限事項を考慮すべきでしょうか?

A) 暗号化されたフィールドは、標準レコードでは暗号化されていない値が表示されます。
B) フィールドレベル暗号化は、暗号化されたフィールドのセグメンテーション、フィルタリング、クエリをサポートしていません。
C) フィールドレベル暗号化では、リストベースの送信のみがサポートされています。
D) 各事業部門ごとに個別の暗号化キーが必要です。


3. Northern Trail Outfittersは、Sales Cloudユーザーがリードと連絡先レコードの両方のセグメントを手動で作成し、Content Builderの送信フローを通じてターゲット設定できるようにしたいと考えています。コンサルタントはセグメンテーションに関してどのようなことを推奨すべきでしょうか?

A) Salesforceキャンペーン
B) Salesforceデータ拡張機能
C) 同期データ拡張機能
D) セールスフォースレポート


4. Northern Trail Outfitters は、Automation Studio を使用してデータファイルを SFTP にエクスポートしたいと考えています。このファイルには、過去 24 時間以内に目的のメールを受信しなかったすべての購読者が含まれている必要があります。この自動化は毎日実行されるようにスケジュールされます。自動化に必要なアクティビティはどれですか?

A) データ抽出アクティビティ
B) レポート定義アクティビティ
C) SendLog抽出
D) SQLクエリアクティビティ


5. Northern Trail Outfittersは、30日間のウェルカムジャーニーにおいて、ほぼリアルタイムのデータを提供したいと考えています。意思決定の分岐には、どのようなデータ設定を使用すべきでしょうか?

A) 同期データソースを使用した連絡先データ
B) CRMレポートインポートアクティビティを使用したSalesforceデータ拡張機能によるジャーニーデータ
C) Salesforce Marketing Cloudのプロファイル属性を通じてマッピングされた連絡先データ
D) メインデータ拡張機能からクエリされた旅程データ


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B
Question # 3
Answer: A
Question # 4
Answer: A
Question # 5
Answer: A

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