MCC-201 PDF Exam Material 2025 Realistic MCC-201 Dumps Questions
Updated Salesforce MCC-201 Dumps – PDF & Online Engine
To prepare for the Salesforce MCC-201 Certification Exam, candidates are recommended to have experience working with Salesforce CRM and Marketing Cloud. Candidates should also have a good understanding of the principles of email marketing, mobile marketing, social media marketing, and marketing automation. Additionally, candidates should review the Salesforce MCC-201 Exam Guide and take advantage of the various study materials provided by Salesforce, such as Trailhead modules and webinars. Passing MCC-201 exam is a great way to showcase your expertise in Salesforce Marketing Cloud Connect and enhance your career prospects in the marketing industry.
To become certified in Salesforce MCC-201, candidates are required to pass a 60-question multiple-choice exam, which they have 90 minutes to complete. MCC-201 exam is administered by Salesforce and can be taken online or in-person at a Salesforce testing center. Candidates must achieve a score of 65% or higher to pass the exam and earn the certification.
NEW QUESTION # 32
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Import File > Data Extract > File Transfer > Import File
- B. Import File > Query > Data Extract > File Transfer > Import File
- C. Import File > Data Extract > File Transfer > Import File
- D. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
Answer: D
NEW QUESTION # 33
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Contact Builder.
- B. Use Automation Studio with a random split activity.
- C. Use Journey Builder with a random split activity.
- D. Create a random data extension within Email Studio.
Answer: D
NEW QUESTION # 34
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
- A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- B. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD
- C. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
- D. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
Answer: A
NEW QUESTION # 35
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Create and send an email in Email Studio to test the connection and validate tracking.
- B. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- C. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
- D. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
Answer: C
NEW QUESTION # 36
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. Register the new domain in Setup > From Address Management
- B. An additional private domain
- C. An additional Sender Authentication Package
- D. An additional IP address
Answer: C
Explanation:
A Sender Authentication Package (SAP) is a set of features that authenticate an email sender's identity and reputation, such as a private domain, a dedicated IP address, a link customization, and a reply mail management. By having an additional SAP for the new domain comms.nto.com.au, NTO can send emails from their new domain without impacting deliverability. An additional IP address is not required if they already have one for their SAP. An additional private domain is not enough to authenticate their sender identity and reputation. Registering the new domain in From Address Management is not necessary if they have an SAP for the new domain. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_from_address_management.htm&type=5
NEW QUESTION # 37
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Set a Fallback Asset.
- B. Utilize Einstein Engagement Frequency to send the emails less often.
- C. Ask the content team to create more images in order to diversify the asset pool.
- D. Set Fatigue Rules for the product Asset Classes.
Answer: D
Explanation:
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.htm&type=5.
NEW QUESTION # 38
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Personalization Strings
- B. Guide Template Language
- C. Dynamic Content Areas
- D. Substitution Strings
Answer: C
NEW QUESTION # 39
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Use a web-safe font for text that closely matches the brand's custom font.
- C. Build an email as one image, with all text saved in the brand font.
- D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Answer: B
NEW QUESTION # 40
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Smart Capture form on website
- B. File import to data extension
- C. Batch file dropped to SFTP
- D. Salesforce Triggered Sends
Answer: D
Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should use Salesforce Triggered Sends. Salesforce Triggered Sends are emails that are sent from Marketing Cloud in response to events or changes in Sales Cloud objects, such as contacts or campaign members. Salesforce Triggered Sends allow marketers to send timely and relevant emails based on Sales Cloud data and actions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5
NEW QUESTION # 41
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers
- A. Filter Activity
- B. SQL Query
- C. Decision Split
- D. Entry Source Filter
Answer: C,D
Explanation:
An entry source filter is a filter that can be applied to an entry source in journey builder to limit which contacts are injected into a journey based on criteria such as field values or record types. A decision split is a journey builder activity that allows branching the journey based on attribute values or engagement behavior of each contact. By using an entry source filter on their order data extension, NTO can filter contacts whose status has changed to 'shipped' that day and inject them into their journey. By using a decision split within their journey, they can further segment contacts based on other criteria such as purchase amount or product category. Reference: https://help.salesforce.com/articleView?id=sf.mc_jb_entry_source_filter.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5
NEW QUESTION # 42
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- D. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
Answer: A
NEW QUESTION # 43
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- D. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
Answer: C
Explanation:
To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based on attributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_attribute_groups.htm&type=5
NEW QUESTION # 44
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over
200 million records they plan to upload vis the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years of historical data in Marketing Cloud?
- B. Does their License include the Large Data Extensions feature?
- C. How many API calls are expected to be mace at the peak hourly rate?
- D. What time of day are the API calls made?
Answer: A,B
Explanation:
The key questions to ask in this scenario are about the necessity of importing such a vast amount of historical data and whether the customer's license includes the Large Data Extensions feature. Understanding the customer's need for 10 years of historical data helps assess the relevance and potential performance implications for the Marketing Cloud environment. Additionally, knowing if the customer has the Large Data Extensions feature is crucial as it affects the capability to handle the significant volume of records efficiently. Reference: Salesforce Marketing Cloud Data Management documentation, Large Data Extensions feature specifications
NEW QUESTION # 45
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Integrate an outside CMS with all these permissions built in.
- B. Edit the Content Permissions and Restrictions by Role setting for each user.
- C. Set up Approval Workflow and Share setting inside Marketing Cloud.
- D. Build out an internal business governance and process to support this.
Answer: B
NEW QUESTION # 46
A marketer wants te capture open-ended feedback fram custamers via SMS and write it to a data extension.
How could MebileComnect be used to accomplish this?
- A. Use an info capture messege template to capture the response.
- B. Use a vote/survey message template to capture the response.
- C. Use a text-response message templabe with embedded AMPscript to capture the response,
- D. Use an outbound message template with embedded AMPscript to capture the response,
Answer: C
Explanation:
To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect
NEW QUESTION # 47
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. When using an external database of record, utilize that system's identifier as the contact key.
- B. Define the subscriber key as a unique value that does not relate to a specific channel.
- C. Regularly merge duplicate contacts to keep tracking data accurately.
- D. Configure Contact Builder to automatically generate a unique subscriber key.
Answer: A,C
NEW QUESTION # 48
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?
- A. Data Relationships
- B. Contact Configuration
- C. Entry Source Data Extension
- D. Data Designer
Answer: D
NEW QUESTION # 49
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. External Content
- B. Personalization Strings
- C. Dynamic Content
- D. AMPscript
Answer: A,B
NEW QUESTION # 50
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run a SQL Query at 12:30 a.m. to create a suppression list.
- B. Create a Journey Goal to exit subscribers from the Journey.
- C. Create and enable a BLOCKOUT window In MobileConnect.
- D. Run an Import Definition at 12 a.m. to create a suppression list.
Answer: C
Explanation:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. Reference: https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 51
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Text Response
- B. Info Capture
- C. Data Capture
- D. Outbound
Answer: A,D
NEW QUESTION # 52
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Exclusion List with Data Extensions
- B. Publication List with Data Extensions
- C. Exclusion List with Lists
- D. Publication List with Lists
Answer: B
NEW QUESTION # 53
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- B. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- C. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
- D. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
Answer: B
NEW QUESTION # 54
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. Register the new domain in Setup > From Address Management
- B. An additional private domain
- C. An additional IP address
- D. An additional Sender Authentication Package
Answer: C
NEW QUESTION # 55
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? Choose 2 answers
- A. Match an AMPscript variable name to a Send Log field.
- B. Enable send logging to a data extension during send process.
- C. Ensure the send log Is linked In an attribute group.
- D. Use the WriteToLogO AMPscript function In the content.
Answer: A,B
NEW QUESTION # 56
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Send inactive subscribers different messaging at a different frequency.
- B. Use different subject lines and send "win back" emails with exclusive offers.
- C. Increase volume of sending, trying new times and days of the week.
- D. Remove subscribers who have not opened emails in three months.
Answer: A,D
NEW QUESTION # 57
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The Marketing Cloud Connect Essentials certification exam is an online, proctored exam that can be taken from anywhere, at any time. This means that candidates do not have to travel to a testing center to take the exam. MCC-201 exam fee is $200, and the certification is valid for two years.
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