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NEW QUESTION # 54
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Import new subscribers to the All Subscribers table.
- B. Fire the event in both Automation Studio and the Entry Event.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION # 55
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that generates the Complaint Tracking Extract.
- B. An automation that queries the Unsubscribe data view.
- C. An automation that generates the Unsubscribe Event Extract.
- D. An automation that queries the Complaint data view.
Answer: D
NEW QUESTION # 56
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many
- B. One-to-One
- C. Many-to-One
- D. One-to-Many
Answer: B
NEW QUESTION # 57
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. ParseJSON content block within Content Builder
- B. TransformJSONQ AMPscript Function
- C. SSJS platform function ParseJSON
- D. BuildRowSetFromJSON() AMPscript Function
Answer: C
NEW QUESTION # 58
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- B. Tokenized Sending should be combined with field-level data encryption for additional security.
- C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- D. Personalization Strings still allow PII to be displayed within an email.
Answer: A,D
NEW QUESTION # 59
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A. A GUID or another generated ID for Contact Key.
- B. An email address for Contact Key.
- C. A number field such as subscriber's phone number for Contact Key.
- D. A common field like Physical Address for Contact Key.
Answer: C
NEW QUESTION # 60
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A filtered data extension can be populated with a filter activity.
- B. A data extension can be updated using a query activity.
- C. A data filter can be automated with a filter activity.
- D. A random data extension can be updated with a filter activity.
Answer: C,D
NEW QUESTION # 61
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. Node.JS
- B. GTL
- C. Apex
- D. SSJS
Answer: A
NEW QUESTION # 62
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Ask the content team to create more images in order to diversify the asset pool.
- B. Utilize Einstein Engagement Frequency to send the emails less often.
- C. Set Fatigue Rules for the product Asset Classes.
- D. Set a Fallback Asset.
Answer: C
Explanation:
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.htm&type=5.
NEW QUESTION # 63
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
- A. Automation Studio and Interaction Builder
- B. Automation Studio and Journey Builder
- C. Journey Builder
- D. Automation Studio
Answer: B
NEW QUESTION # 64
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
Answer: C
NEW QUESTION # 65
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- B. Use Data Filters to segment data to output a Sendable Data Extension.
- C. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: A,C
NEW QUESTION # 66
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
Answer: D
Explanation:
Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide, https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.
NEW QUESTION # 67
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. Personalization strings
- B. Guide Template Language
- C. SQL Query
- D. AMPscript
Answer: D
NEW QUESTION # 68
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. Existing Email Event Notification Subscription
- B. CloudPages opt in to Event Journey
- C. Keyword opt in and SMS Messaging
- D. Smart Capture and Triggered email messaging
Answer: D
NEW QUESTION # 69
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- B. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- C. Report activity that generates recent send summary report -> Report delivered directly to FTP
- D. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
Answer: B
NEW QUESTION # 70
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