[Aug-2023] MCC-201 Exam Questions and Valid MCC-201 Dumps PDF
MCC-201 Brain Dump: A Study Guide with Tips & Tricks for passing Exam
NEW QUESTION # 44
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'
- A. Auto-suppression list
- B. Exclusion data extension
- C. Suppression list
- D. Publication list
Answer: A
NEW QUESTION # 45
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Event Data from the Entry Event in Journey Builder
- B. All Subscribers, since these are synchronized in real time
- C. Import from Salesforce Report in Automation Studio
- D. Synchronized Data Extensions with a filter
Answer: D
NEW QUESTION # 46
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- B. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
- C. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
- D. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
Answer: C
NEW QUESTION # 47
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- B. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- C. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- D. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- E. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
Answer: A,D,E
NEW QUESTION # 48
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
- B. Use the WSProxy via SSJS to deploy the email after capturing form data.
- C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- D. Use a Triggered Send Data Extension to capture form data and deploy the email.
Answer: D
NEW QUESTION # 49
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A. Relational data extensions with primary keys to match subscribers with their data
- B. List model and Groups in Single Send Journeys
- C. Data Extension Entry Source in Journey Builder with a filter
- D. Attribute group in Contact Builder for segmentation
Answer: B
NEW QUESTION # 50
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is a centralized storage repository of data about objects or people.
- B. A database of record is any database containing subscriber data.
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is a system in which a subscriber's status is maintained
Answer: A,D
NEW QUESTION # 51
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Web Analytics Connector
- B. Datorama
- C. Interaction Studio
- D. Report Studio
Answer: D
NEW QUESTION # 52
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Select a source DE with a root relationship to the contact.
- B. Make sure the contact is above the High Water Mark on the source data.
- C. Fire the event in both Automation Studio and the Entry Event.
- D. Import new subscribers to the All Subscribers table.
Answer: A,B
NEW QUESTION # 53
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
- B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Answer: A,B
NEW QUESTION # 54
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat
a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Update Contact Data, Wait, Send Email, Join
- B. Random Split, Send Email, Wait, Define Goal
- C. Define Goal, Update Contact Data, Send Email, Wait
- D. Define Goal, Send Email, Wait, Decision Split
Answer: C
NEW QUESTION # 55
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be stored for a set period of time.
- B. Can be incorporated into standard reports.
- C. Can be included in measures and filters.
- D. Can be accessed via Query activities.
- E. Can be added to a standard data view.
Answer: A,C,D
NEW QUESTION # 56
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Existing users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: D
NEW QUESTION # 57
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an exclusion list with the known email addresses.
- B. Create an auto-suppression list populated with subscriber keys.
- C. Populate a list using a query to exclude the subscriber key.
- D. Create an auto-suppression list populated with the known email addresses.
Answer: D
NEW QUESTION # 58
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. Dynamic Content
- B. External Content
- C. AMPscript
- D. Personalization Strings
Answer: A,D
NEW QUESTION # 59
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Salesforce Marketing Cloud Connect Essentials (MCC-201) is an exam that is designed for professionals who want to demonstrate their skills and knowledge in integrating Salesforce Marketing Cloud with Salesforce CRM. MCC-201 exam is a part of the Salesforce Marketing Cloud certification program and is intended for individuals who have experience in working with Salesforce Marketing Cloud and Salesforce CRM. It is a multiple-choice exam that tests the candidate's ability to configure and manage Marketing Cloud Connect.
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