Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Instant Download Salesforce : MCE-Con-201
Check Updated on: Oct 10, 2026
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing and Content Creation | - Email Studio capabilities
|
| Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Automation and Journey Orchestration | - Automation Studio
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Data Management and Integration | - Integration concepts
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer ' s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
Correct Answer: D 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. Within the email re-engagement campaign, if the subscriber opens or clicks a message they will be removed from the campaign.
Which solution should the consultant implement?
- A. An automation within Automation Studio which leverages a Script Activities.
- B. Multiple journeys focused on individual communication channels.
- C. An automation in Automation Studio that imports engagement data and creates a suppression audience.
- D. A singular omni-channel Journey utilizing Push, Social and email channels.
Correct Answer: D 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
Northern Trail Outfitters ' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
- A. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
- B. Rename and delete sandbox synchronized data extensions before connecting.
- C. Update query activities that reference the new synchronized data extensions.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Correct Answer: A 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.
Without writing an APEX trigger, what should the consultant use to meet this requirement?
- A. Salesforce Triggered Send
- B. Transactional Messaging API
- C. Salesforce Report Import
- D. Journey Builder & Automation Studio
Correct Answer: A 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Decision Split Activity using only Contact Data
- B. Decision Split Activity using both Contact and Journey Data
- C. Decision Split Activity using only Journey Data
- D. Einstein Split Activity
Correct Answer: B 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
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