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Reference: https://trailhead.salesforce.com/en/academy/classes/crt550-prepare-for-your-marketing-cloud-consultant-exam/

What is the duration of the CRT-550 Exam

  • Length of Examination: 105 minutes
  • Number of Questions: 60
  • Format: Multiple choices, multiple answers
  • Passing Score: 68%

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The benefit in Obtaining the CRT-550 Exam Certification

  • When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Service Cloud Consultant.
  • If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
  • A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Marketing Cloud Consultant certification, they can be guaranteed that a candidate has achieved a certain level of competence.
  • After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Consultant.

Salesforce CRT-550 Exam Syllabus Topics:

SectionWeightObjectives
Discovery and Architecture16%- Gather business requirements and design solution architecture
  • 1. Evaluate viability of external systems integration
  • 2. Recommend solutions based on branding and creative strategies
  • 3. Determine required information for solution design
  • 4. Select components for subscriber lifecycle management
  • 5. Recommend required skill sets for solution utilization
  • 6. Define data and segmentation requirements
Automation20%- Design and implement automation workflows
  • 1. Implement data imports, extracts and file transfers
  • 2. Design and build multi-step journeys
  • 3. Compare Automation Studio and Journey Builder capabilities
  • 4. Define entry criteria and activities
  • 5. Schedule and monitor automation activities
Data Modeling and Management21%- Design data structures and manage data lifecycle
  • 1. Implement segmentation and data filtering
  • 2. Manage data quality, deduplication and compliance
  • 3. Utilize data views and tracking data
  • 4. Select appropriate data import methods
  • 5. Design data extensions, lists and relationships
Integration20%- Marketing Cloud Connect and system integration
  • 1. Understand prerequisites for Marketing Cloud Connect
  • 2. Segment Sales/Service Cloud data in Marketing Cloud
  • 3. Send messages to Sales/Service Cloud objects
  • 4. Integrate with external systems and data sources
Messaging11%- Design and implement cross-channel messaging
  • 1. Monitor deliverability and performance
  • 2. Implement personalization and dynamic content
  • 3. Design email, SMS and push notification solutions
  • 4. Test and validate message content and rendering
  • 5. Configure send classifications and delivery rules
Account Configuration12%- Configure accounts, security and settings
  • 1. Troubleshoot configuration issues
  • 2. Configure Sender Authentication Package
  • 3. Manage reply mail management and deliverability settings
  • 4. Determine business unit structure
  • 5. Design role and permission structure

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