Valid CRT-550 Exam Q&A PDF CRT-550 Dump is Ready (Updated 218 Questions)
Exam Questions and Answers for CRT-550 Study Guide
NEW QUESTION 121
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. SQL Query
- C. Personalization strings
- D. Guide Template Language
Answer: A
NEW QUESTION 122
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Profile attributes
- B. Preference attributes
- C. Publication Lists
- D. Preference Lists
Answer: C
NEW QUESTION 123
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. Triggered Import - user initiated send (not scheduled)
Answer: A
NEW QUESTION 124
Which three statements are correct about Data Designer? Choose 3 answers
- A. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- B. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- C. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- E. Each attribute group can contain multiple lists, and each list can include multiple attributes.
Answer: A,C,D
NEW QUESTION 125
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. Number of brands/geographies which NTO operates
- B. If testing/development business unit($) is required
- C. If data/content needs to be segregated between brands/geographies
- D. Number of Marketing Cloud users.
- E. Number of Sales Cloud sandboxes
Answer: A,B,E
NEW QUESTION 126
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. Import File > Query > Data Extract > File Transfer > Import File
- B. Import File > Data Extract > File Transfer > Import File
- C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- D. File Transfer > Import File > Data Extract > File Transfer > Import File
Answer: C
NEW QUESTION 127
Which statement is correct regarding tracking aliases? Choose 2 answers
- A. Tracking aliases are found in Tracking and some standard reports.
- B. Tracking aliases can differentiate click activity in an email to the same URL.
- C. Tracking aliases are primarily relevant when used with email conversion tracking.
- D. Tracking aliases are associated with a URL in HTML as: tag="alias text".
Answer: B,C
NEW QUESTION 128
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. The third-party send list should be pulled from the CMS
- B. Engagement metrics will be passed into Marketing Cloud.
- C. Unsubscribes should be synchronized between senders.
- D. They will need to integrate with the Marketing Cloud SOAP API.
Answer: D
NEW QUESTION 129
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
- A. Payment Details
- B. Venue Details
- C. Event Registration
- D. Customer Data
Answer: C,D
NEW QUESTION 130
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Use Synchronized Data Sources to obtain data from Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Create list attribute to store student data from Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION 131
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- B. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
Answer: D
NEW QUESTION 132
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Add custom links to the page layouts in Marketing Cloud
- B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- C. Create a Salesforce Data Extension for the user to select during a Guided Send.
- D. Create data validation rules for the integrated user in Sales Cloud.
Answer: B
NEW QUESTION 133
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a triggered automation that includes an import activity and triggered send.
- C. Create a triggered automation that includes an import activity and user-initiated send.
- D. Create a scheduled daily automation that includes an import activity and user-initiated send.
Answer: C
NEW QUESTION 134
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Performance Over Time Report
- B. Account Send Summary Report
- C. Campaign Email Tracking Report
- D. Email Send Report
Answer: C
NEW QUESTION 135
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
- B. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- C. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
- D. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
Answer: A,B
NEW QUESTION 136
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- B. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- C. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- D. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
Answer: C
NEW QUESTION 137
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Schedule the Contacts Counts Standard Report
- B. Configure the Contact Extract Activity in Automation Studio
- C. Query the _Contact Data View and transfer it weekly
- D. Query the _Subscriber Data View and Extract it weekly
Answer: B
NEW QUESTION 138
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Configure custom Reply Mail Management for the business unit's subdomain.
- B. Configure link wrapping to redirect to the business unit's subdomain.
- C. Delegate a specific subdomain to the Marketing Cloud name servers.
- D. Route the domain through an IP address unique to the business unit.
Answer: A
NEW QUESTION 139
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign
- B. Increase volume of emails to a wider audience
- C. Increase the use of dynamic content in emails
- D. Introduce more identity verification steps in check out process
Answer: A,C
NEW QUESTION 140
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?
- A. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- D. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: D
NEW QUESTION 141
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Data Views
- B. My Reports
- C. Tracking Extract
- D. My Tracking
Answer: D
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION 142
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. AMPscript
- B. HTML
- C. CSS
- D. SQL
Answer: A
NEW QUESTION 143
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. data extension with opt in status
- B. WebCollect
- C. Send email activity which contains a link to subscription center
- D. SmartCapture
Answer: C,D
NEW QUESTION 144
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. Apex
- B. GTL
- C. SSJS
- D. Node.JS
Answer: D
NEW QUESTION 145
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Channel preference of customers
- B. Last purchase date
- C. Number of items per order
- D. Products purchased from a competitor
Answer: A,B
NEW QUESTION 146
......
Certification dumps - Salesforce Marketing Cloud Consultant CRT-550 guides - 100% valid: https://www.examcollectionpass.com/Salesforce/CRT-550-practice-exam-dumps.html
100% Pass Your CRT-550 Salesforce Certified Marketing Cloud Consultant Exam at First Attempt with ExamcollectionPass: https://drive.google.com/open?id=1pnvSn2ThUF6Y8XL_z_tDp2PkTc70lXBY