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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Account Configuration: This topic assesses the capability of Salesforce marketing cloud consultants to manage account hierarchies, troubleshoot features like Reply Mail Management, and evaluate the impact of Sender Authentication Package. They will also demonstrate proficiency in Mobile Studio, ensuring they can configure accounts to meet complex customer needs.
Topic 2
  • Data Modeling and Management: This topic challenges Salesforce marketing cloud consultants to distinguish between reports, data views, and tracking extracts, identify the right data objects for given scenarios, and assess the implications of contact identity choices on the data model. Precision in managing data is key here.
Topic 3
  • Messaging: This topic tests your ability to deliver personalized and engaging messaging by choosing the right options for individualization. You will show how to align messaging strategies with customer scenarios, demonstrating your ability to optimize communication for impact.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

What is the duration of the Marketing-Cloud-Consultant Exam

  • Format: Multiple choices, multiple answers
  • Length of Examination: 105 minutes
  • Number of Questions: 60
  • Passing Score: 67%

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