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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A company has issues with the query performance of their company's current BI system. Which feature of IBM Cognos BI best addresses this pain point?

A) Accelerated Model Design
B) In-memory Processing
C) Real-time Monitoring
D) Simply Systems Management

2. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D) Expand the agenda to include capabilities not provided by the competitor.

3. Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?

A) It is difficult to see into the overall performance of the supply chain.
B) We are forced to be reactive, not proactive, to critical business situations.
C) New BI solutions are difficult to integrate with existing systems.
D) We do not have the relevant data to make decisions on recruitment.

4. Which type of user within an organization is mostly likely to use the scenario modeling capabilities?

A) Business manager
B) IT manager
C) Business analyst
D) Executive

5. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?

A) IBM SPSS
B) IBM Clarity
C) IBM Info Sphere Datastage
D) IBM Cognos TM1

Solutions: