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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is the main purpose of SPSS Modeler?

A) To uncover hidden relationships in data.
B) To craft effective and eye-catching surveys.
C) To improve the management of analytical assets.
D) To test specific hypotheses.

2. Which statement is true about SPSS Modeler Premium?

A) It requires no programming experience to use.
B) It leverages unstructured data only.
C) It addresses all but one of the phases in the CRISP-DM methodology.
D) It leverages structured data only.

3. What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?

A) Centralized analytical content repository
B) Real time scoring service
C) Web-based framework
D) Publishing analytical reports

4. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) Complete statistics integration
B) Auto clustering
C) In-database mining
D) Automatic data preparation

5. What is the main capability of SPSS Statistics?

A) Prediction
B) Analysis
C) Collaboration
D) Automation

Solutions: