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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A) Add the Role Marketing Cloud Channel Manager
B) Edit permissions and deselect Deny for Email Sending
C) Remove the Marketing Cloud Viewer Role
D) Edit permissions and Grant permissions to Send

2. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A) Automation Studio Query Activity
B) Discover Deliverability Complaint Rate Report
C) CSV download of bounce data in My Tracking
D) Automation Studio Tracking Extract

3. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A) By default, the username is the MID for the current Marketing Cloud MID.
B) Minimum password length is 12 characters.
C) Once created, the user will need to be activated in order to use the SFTP.
D) By default, the password will be the password of the logged-in user.

4. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Einstein Send Time Optimization
B) Einstein Email Recommendations
C) Content Builder
D) Audience Builder

5. Where would a Marketing Cloud admin view all verified email addresses?

A) Identity Verification Log
B) Sender Profiles
C) From Address Management
D) Reply Mail Management

Solutions: