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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A. Opening a one to one email
B. Updating a formula field in Salesforce
C. Updating a field on a Contact record that does not have an email address
D. Making field changes to a Lead or Contact record

Question 2

What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

A. The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.
B. The prospect will be sent two copies future email sends will not be impacted.
C. The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.
D. The prospect will be sent one copy of the email, but will be suppressed for the next email send.

Question 3

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?

A. A new account will be created.
B. A new prospect record will be created.
C. No new visitor record will be created.
D. No new prospect will be created.

Question 4

What aspect of a Prospect record represents their overall level of interest?

A. Profile
B. Grade
C. Account
D. Score

Question 5

What does Marketing Cloud Account Engagement use to track HTML email opens?

A. A tracking pixel loads on HTML emails when images are downloaded.
B. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
C. A tracking pixel loads on text emails when images are downloaded.
D. A tracking link is used as soon as a prospect clicks to open the email.

Solutions: