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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
B) Create child business units for each brand and nest another level of child business units for GEOs.
C) Create and apply folders with naming conventions in the current account to keep track of brand assets.
D) Create one child business unit for the other brands to share but apply folders and naming conventions.

2. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Journey Templates
B) Copy activities
C) Journey Extracts
D) Deployment Manager

3. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A) Studio > Email > Subscribers > All Subscribers
B) Email Studio > Email > Tracking > Sends
C) Contact Builder > All Contacts > Email
D) Analytics Builder > Reports > Email Send Report

4. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
B) A multiplier is applied to each SMS message based on the destination country
C) The majority of NTO's subscriber base is in the United States.
D) Each email consumes five super messages when sending below a certain threshold.

5. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A) Reset al passwords to force new tokens
B) Apply the appropriate user mappings in the CRM configuration
C) Apply the Marketing Cloud for AppExchange User option as well
D) Apply the administrator and Marketing Cloud Administrator permission sets to user

Solutions: