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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Contacts are evaluated against the goal after a wait activity.
B) Goals can act as exit criteria.
C) Goal target statistics are stored in a data extension.
D) Goals are created to evaluate journey performance.
E) Each contact is assigned an individual goal.

2. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Wait Until Date
B) Engagement Split
C) Join
D) Einstein STO

3. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) Flexibility to wait based on duration or a specific time.
B) The ability to send an email to a Salesforce audience.
C) The option to convert a qualified Lead to a Contact.
D) Native execution of a Server-side JavaScript activity.

4. A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

A) Data Designer
B) Cloud Pages
C) Web Analytics Connector
D) Content Builder

5. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Journey Templates
B) Copy activities
C) Journey Extracts
D) Deployment Manager

Solutions: