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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which three components of a recipe are optional when configuring a new algorithm?

A) Boosters
B) Variation
C) Ingredients
D) Exclusions
E) Decisions

2. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
B) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C) marketing cloud Personalization uses third party software to match anonymous and known identities

3. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A) 15 minutes
B) 30 minutes
C) Real-time
D) 1 hour

4. A brand wants to do an ad-hoc export of a segment. What option could they use?

A) The export segment functionality via CSV format
B) The export segment functionality via the SOAP API
C) The export segment functionality to Amazon S3
D) The export segment functionality via JSON payload

5. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A) Control group segment
B) Location-based segment
C) A/B test segment
D) Third party segment

Solutions: