[Dec 06, 2021] Free Salesforce Marketers Marketing-Cloud-Email-Specialist Official Cert Guide PDF Download
Salesforce Marketing-Cloud-Email-Specialist Official Cert Guide PDF
NEW QUESTION 148
Which two subscriber audiences can be created by using Measures in a Data Filter.
Choose 2 Answers
- A. Subscriber who have opened an email in the past 30 days
- B. Subscribers who have submitted spam complaints in the last week
- C. Subscriber who have not clicked in the past three months
- D. Subscriber within a 30-miles radius of a zip code
Answer: A,C
NEW QUESTION 149
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. SQL Query
- B. Filter
- C. Import File
- D. Data Extract
Answer: B
NEW QUESTION 150
A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?
- A. Map the attributes in the file
- B. Choose the appropriate date format
- C. Name the new import definition
- D. Select the delimiting character
Answer: A
NEW QUESTION 151
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?
- A. Journey Builder and Email Studio
- B. Email Studio and Audience Builder
- C. Automation Studio and Journey Builder
- D. Automation Studio and Content builder
Answer: A
NEW QUESTION 152
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. Filtered Group
- B. Filter Activity
- C. SQL Query Activity
- D. Data Filter
Answer: A,B
NEW QUESTION 153
Why do consumers prefer email marketing? (Choose 3)
- A. Consumers trust brands to respect their preferences.
- B. Put the consumer in control
- C. Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.
- D. Customers can manage preferences and unsubscribes.
Answer: A,B,D
NEW QUESTION 154
What three methods are used to import data into a data extension?
- A. Import Filter, Import Data, and Automation
- B. API, Data Filter, and Import Activity
- C. Import Wizard, Data Filter, and Import Activity
- D. API, Import Wizard, and Import Activity
- E. API, Import Filter, and Import Activity
Answer: D
NEW QUESTION 155
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)
- A. Authenticate email sending to distinguish it from spammers.
- B. Ensure the spam complaint rate is between 1% and 3%.
- C. Purge old or inactive email addresses.
- D. Purchase lists from companies that guarantee users have opted in.
- E. Encourage subscribers to add the company's sending domain to their address books.
Answer: A,C,E
NEW QUESTION 156
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
- A. Ask for an email address when a customer makes a purchase in-store.
- B. Create an in-store SMS campaign that offers a discount for opting in.
- C. Require customers to provide their email address when calling customer service.
- D. Have customers opt in to email before they can shop online.
Answer: A,D
NEW QUESTION 157
Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)
- A. To ensure data integrity
- B. To determine the correct data type
- C. To save the data extension
- D. To optimize import process speed
Answer: A,D
NEW QUESTION 158
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
- A. Ensure an opt-out link is present.
- B. Include a phone number to call.
- C. State why the subscriber is receiving the email
- D. Include the mailing address of the sender.
Answer: A,D
NEW QUESTION 159
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers
- A. add background colors that match branding
- B. style or text for when images do not display automatically
- C. use custom corporate font to match NTObrand
- D. let them be completely image based
Answer: A,C
NEW QUESTION 160
A marketer management would like to run the recent email sending summary report and have the resulting file sent via email which result file format is available for selection when generating this report.
- A. Word document (.dos)
- B. Image file (.jpg)
- C. compressed file (.tar)
- D. data file (.csv)
Answer: D
NEW QUESTION 161
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
- A. A/B/N testing as part of the workflow to conduct timing and creative tests.
- B. Extracting data from an Audience data extension for analysis.
- C. Updating or creating Salesforce CRM objects or records.
- D. Goal setting to have the system listen to see if users met the goal.
- E. Criteria setting to segment contacts based on behavior using SQL.
Answer: A,C,D
NEW QUESTION 162
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:
- A. Journey Builder
- B. Predictive Email
- C. Automation Studio
- D. Scheduled Send Emails
Answer: C
NEW QUESTION 163
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Audience Builder
- B. SQL Query Activity
- C. Filters
- D. Send Flow
Answer: B
NEW QUESTION 164
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
- A. A/B/N testing as part of the workflow to conduct timing and creative tests.
- B. Extracting data from an Audience data extension for analysis.
- C. Updating or creating Salesforce CRM objects or records.
- D. Criteria setting to segment contacts based on behavior using SQL.
- E. Goal setting to have the system listen to see if users met the goal.
Answer: A,D,E
NEW QUESTION 165
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)
- A. Keep copy simple and direct.
- B. Cut content to make the message fit above the fold.
- C. Use image-based text for hero graphics.
- D. Design with the most important content at the top.
- E. Stack the content in a single column.
Answer: A,D,E
Explanation:
Explanation/Reference:
NEW QUESTION 166
Which statement regarding editing an email template is true? (Choose 2) *****
- A. A template does not automatically affect emails created from that template
- B. Changes to a template cannot be made once it is saved in the application
- C. Updating an email to reflect changes made in its template can be done in the email properties
- D. Changes to a template are automatically inherited in emails built from that template
Answer: A,C
NEW QUESTION 167
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
- A. Tracking Click Activity tab > Link View
- B. Tracking Overview tab > Clicks
- C. Tracking Click Activity tab > Email Overlay View
- D. Tracking Job Links tab > URL ID
Answer: A
Explanation:
Explanation
NEW QUESTION 168
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
- A. Include your physical mailing address.
- B. Sharing isn't just for social networks
- C. Optimize for Mobile
- D. Personalize email whenever possible
- E. Data should always be relevant
- F. Send e-mail often to your customers
Answer: B,C,D,E
NEW QUESTION 169
List 3 unsubscription methods?
- A. One-Click Unsubscribe
- B. Survey
- C. Subscription Center
- D. Reply Email
Answer: A,C,D
NEW QUESTION 170
A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers
- A. Email the report.
- B. Notify the manager with a pop-up.
- C. Save the report to an FTP folder.
- D. Text a link to the report.
- E. Save the report as a Snapshot.
Answer: A,C,E
NEW QUESTION 171
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Compare Email Sends on the Tracking page
- B. Include Measures within a Filter
- C. Email Send Report
- D. Email Comparison Report
Answer: A
NEW QUESTION 172
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. A call to action below the fold performs best
- B. A call to action should be direct and action-oriented
- C. A callto action can be text or an image based button
- D. Text buttons receive more clicks than graphics
Answer: A,D
NEW QUESTION 173
......
For more info visit:
Marketing cloud email specialist
Free Marketing-Cloud-Email-Specialist Exam Dumps to Improve Exam Score: https://www.examcollectionpass.com/Salesforce/Marketing-Cloud-Email-Specialist-practice-exam-dumps.html
Exam Marketing-Cloud-Email-Specialist: New Brain Dump Professional - ExamcollectionPass: https://drive.google.com/open?id=1gwlVsPOU4Quz11Z2S9nDLrw6XidPxNip