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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Event Date = 3 days
B) Measure = Responders, Interval = 3 days
C) Measure = Total Clicks, Interval = 3 days
D) Measure = Unique Conversions, Event Date = 3 days
E) Measure = Single Clicks, Sent Date = 3 days

2. What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
B) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
C) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

3. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

4. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
B) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
C) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
D) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

5. The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?

A) You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
B) Create the custom report and schedule it to be sent by email to the executive team every single day.
C) Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
D) Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

Solutions: