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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
B) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.

2. Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

A) The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
B) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
C) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
D) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

3. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
B) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
C) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
D) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

4. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
B) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
C) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
D) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.

5. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
B) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
C) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

Solutions: