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Step 3: Use Practice Tests

The last step in the preparation process for the Microsoft MB-220 exam is self-evaluation. This step involves the use of practice tests and sample questions to assess your understanding of the material.

What career prospects are associated with this associate-level certification?

After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:

• Software Engineer
• Business Analyst
• IT Manager
• Enterprise Architect
• IT Site Support Technician

This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Define default matching strategies
• Configure Campaign & Materials Approval Workflow
• Manage keywords for images for an organization
• Configure Customer Insights synchronization
• Configure settings for landing pages
• Create templates
• Configure quota limits
• Configure event settings
• Configure data protection tools
• Configure the privacy banner
• Configure Marketing Business Units
• Verify organization and business management settings

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Determine segment type
• Create and manage segments
• Combine segments using union, exclude, or intersect logic
• Create market segments
• Configure dynamic segments using Designer, Flow, or Query

Create and manage subscription centers and lists

• Create a segment based on a subscription list
• Add a subscription list or lists to a form
• Create a subscription list
• Determine usage scenarios for subscription lists
• Create and manage Subscription Center

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Enable prefilling for forms
• Create new fields to add to marketing forms
• Embed a form on an external website
• Determine form requirements and limitations
• Create a marketing form using a template
• Determine which marketing form type to use

Create and manage marketing pages

• Implement dedicated marketing page blocks
• Configure Personalized Landing Pages
• Publish a marketing page
• Customize a marketing page
• Add form blocks to marketing pages
• Create a marketing page using a template
• Create and use dynamic test links
• Preview and validate marketing pages
• Determine which marketing page type to use

4. Manage leads (10-15%)

Create and manage leads

• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads and lead segments through parent contacts/accounts
• Create and manage leads through social content
• Create leads manually or automatically

Create and assess sales readiness

• Create compound conditions
• Set up condition models
• Create and manage Lead Scoring Models
• Configure thresholds
• Create explicit and implicit scoring conditions

5. Create and manage marketing emails (10-15%)

Create email messages

• Create A/B Emails
• Create an email message
• Send messages through send now
• Add dynamic content to email messages
• Integrate marketing pages with marketing emails
• Define mandatory fields

Publish and manage email messages

• Edit Go live emails
• Validate and publish messages
• Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

• Implement targets
• Implement flow control for customer journeys
• Determine template types
• Set up a customer journey
• Implement activity and launch workflow options
• Implement content types

Publish and manage customer journeys

• Validate and publish a customer journey
• Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

• Manage vendors, logistics, and accommodations
• Set up agendas, including internal and external tracks
• Manage speakers, registration, waitlists, and attendees
• Manage Event Forms
• Create an event team

Create and manage webinars

• Configure webinar options
• Determine webinar types

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Identify survey question types
• Preview and test surveys
• Implement workflow conditional logic for survey actions
• Publish surveys for customer journeys
• Configure response routing
• Determine respondent types

Manage Customer Insights

• Analyze contacts' responses in Excel
• Analyze lead scoring model insights
• Determine report types
• Analyze segment insights
• Analyze website insights
• Analyze email insights
• Analyze contact insights
• Analyze customer journey insights
• Analyze lead insights
• Analyze redirect URL insights
• Gather and summarize survey results
• Analyze marketing form insights
• Analyze marketing page insights