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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Use Email Address as Subscriber Key.
B) Mark the data extension as Sendable.
C) Mark the field as the Primary Key.

2. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Pivot table in Datorama Reports
B) Email Performance Over Time Report
C) Filter Activity in Automation Studio

3. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Bounce Mail Management
B) Auto-Suppression Lists
C) List Detective

4. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) Add CAPTCHA validation to the form
B) A double opt-in at signup
C) Leverage a Smart Capture block

5. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?

A) Single Send Journey
B) Transactional Send Journey
C) Multi-Step Journey

Solutions: