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Salesforce MC-202 Value Package

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Exam Code: MC-202
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
No. of Questions: 162 Questions and Answers
Updated: Sep 10, 2026

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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Insights and Analytics	14%	- Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports
Topic 2: Content Creation and Delivery	24%	- Create and customize email content - Manage and organize campaign content - Select appropriate tools for sending - Configure send settings
Topic 3: Email Marketing Best Practices	10%	- Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs
Topic 4: Subscriber and Data Management	26%	- Import and manage subscriber data - Troubleshoot send and data issues - Configure segmentation tools - Design and configure Data Extensions
Topic 5: Marketing Automation	26%	- Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A. Use Email Address as Subscriber Key.
B. Mark the data extension as Sendable.
C. Mark the field as the Primary Key.

Answer: C