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| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Define the capabilities of page actions - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
Question 1
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
A. Email opens
B. Form completions
C. Page visits
D. Unsubscribe
E. Link clicks
Question 2
What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
A. The Marketing Cloud Account Engagement URL field is not empty
B. The first and last name fields are not empty
C. The Marketing Cloud Account Engagement sync checkbox is checked
D. The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"
Question 3
Form or Form Handler? I want to use progressive profiling to personalize my form.
A. Form
B. Form Handler
Question 4
What could cause standard sync actions from occurring?
A. A large sync queue
B. Salesforce API limit has been reached
C. Connector is not verified or has become unverified
D. All of the above
Question 5
What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?
A. Email address
B. Name
C. Company
D. Phone
Solutions:
| Question 1 Answer: A,C,E | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: A |
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