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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is a well-formed SMART communication objective?

A) Increase staff awareness of industry code of ethics during this fiscal year.
B) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
C) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
D) Sixty percent of employees enroll in ethical behavior training by 12 June.

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
B) Establishing a process for ongoing, two-way communication with all relevant interest groups
C) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
D) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message

3. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) to ensure they have the information needed to communicate with others.
B) media tends to distort messages.
C) leaders need to feel important so they want to be notified first.
D) so there is time to print new business cards.

4. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) They understand what to say and when.
B) Better media relationships.
C) Confidence is enhanced.
D) Consistently positive media coverage.

5. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Business objective
C) Communication strategy
D) Communication tactics

Solutions: