Exam Name: Strategic Communication Management Professional
Certification Provider: GCCC
Corresponding Certification: Global Communication Certification Council
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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Evaluation and Measurement | 15-20% | - Analytics and reporting - Measurement frameworks and models - Continuous improvement processes - Key performance indicators (KPIs) - ROI and business impact assessment |
| Topic 2: Strategic Planning and Analysis | 20-25% | - Setting strategic communication objectives - Research and measurement frameworks - Situation analysis methodologies - Stakeholder identification and mapping - Environmental scanning |
| Topic 3: Implementation and Execution | 15-20% | - Crisis communication planning - Resource allocation and budgeting - Change management communication - Project management for communication - Integration of communication channels |
| Topic 4: Message Development and Design | 20-25% | - Creative development processes - Audience segmentation and targeting - Channel selection and optimization - Message strategy and architecture - Content strategy |
| Topic 5: Strategic Communication Foundations | 15-20% | - Professional standards and competencies - Communication theory and models - Role of communication in organizational strategy - Ethical principles in strategic communication |
GCCC Strategic Communication Management Professional Sample Questions:
Which of the following is the MOST important role in strategic communication during digital transformation?
- A. Employee engagement surveys
- B. Change management communication
- C. Selection of communication tools
- D. Technology training plans
Correct Answer: B 🗳️
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A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?
- A. Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
- B. Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
- C. Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
- D. Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
Correct Answer: D 🗳️
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A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?
- A. Define what the organization wants to achieve through their diversity, equity, and inclusion program.
- B. Source stock photos that would imply strong organizational diversity.
- C. Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
- D. Collect information about the organization's diversity practices and metrics and share with employees.
Correct Answer: A 🗳️
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Media content analysis is a systematic procedure used for:
- A. defining the most popular media.
- B. understanding public opinion trends formed under media influence.
- C. defining what media are talking about.
- D. selecting the best media channel.
Correct Answer: B 🗳️
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Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?
- A. Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
- B. Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
- C. Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
- D. Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
Correct Answer: C 🗳️
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