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Facebook Certified media buying professional Sample Questions:

1. What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

A) Instagram Insights
B) Vertical Insights
C) People Insights
D) Advertising Insights
E) Video Insights

2. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
B) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
C) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
D) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
E) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.

3. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A) Business Manager' Pixel Data Source
B) Facebook pixel helper
C) Facebook Analytics Tools
D) Facebook Custom Audiences

4. You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Use website conversions to integrate with offline conversions.
B) Integrate your CRM system with your offline conversions.
C) Use digital receipts instead of printed receipts to enable offline conversions.
D) Use a Point Of Sale provider to integrate offline conversions.
E) Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

5. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A) You can't build this type of audience or segmentation.
B) You should exclude people who have made purchases in the past 6 months.
C) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
D) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.
E) You should include people who have made purchases in the past 12 months and past 6 months.

Solutions: