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Facebook Certified media buying professional Sample Questions:

1. What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Video Feeds
B) Audience Network Rewarded Videos
C) Facebook Messenger Sponsored Messages
D) Instagram Feed

2. An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A) The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
B) The ad set running the purchase event should exclude all purchase events from last 30 days.
C) Your InitiateCheckout audience should exclude the core audiences.
D) You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
E) The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.

3. You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A) You should just block both mature and dating content categories from your in-stream video placement.
B) You can't block mature content from any Facebook placement platform.
C) You should add more content categories such as gambling into the content categories blocked.
D) You need to change the in-stream video to Audience Network or Instant Articles.
E) You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

4. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Breakdown
B) Date Range
C) Ad Sets
D) Search
E) Reports
F) Placement

5. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
C) You should invest more than 50% of your budget in Los Angeles.
D) Build a new core/saved audience based on married women who are interested in high-end fashion brands.

Solutions: