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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which configuration should be applied when sharing reports with external business partners?
Response:

A) Report Sharing Settings
B) Data Masking Policy
C) Profile Integration Rules
D) Export Scheduling

2. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Change the export format to a compatible file type like CSV or Excel.
B) Increase report delivery frequency to daily.
C) Enable calculated metrics in the report.
D) Recreate the report with new data filters.

3. Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
Response:

A) Date Range Filter
B) Static Filter
C) Event Trigger Filter
D) Metric Filter

4. An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:

A) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
B) Use a fixed date range for the fiscal year.
C) Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.
D) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.

5. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Flow Visualization
B) Data View Manager
C) Segment Overlap Report
D) Engagement Tracker

Solutions: