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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A) Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
B) Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
C) Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
D) Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

2. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A) Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
B) Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
C) Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
D) Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

3. Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A) A
B) F-
C) F
D) A+
E) D

4. LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A) Marketing data sharing rules on contact roles
B) Marketing data sharing rules on accounts
C) Marketing data sharing rules on opportunities
D) Marketing data sharing rules on prospects

5. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
B) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
C) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
D) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Solutions: