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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to send a monthly update email that includes the total number of items each customer has purchased to date, as well as that customer's favorite category. NTO wants to include fields such as 'Total Items' and 'Category Name' in the email, but these fields do not exist within the raw ecommerce order data, which is currently ingested and mapped in Data 360.
How should NTO resolve this issue?

A. Build a custom formula field on the Unified Individual data model object (DMO) using standard SQL aggregate functions to roll up the total items and calculate the favorite category.
B. Build a streaming insight to calculate this metric in real time. Query the purchase volume per category to find the favorite category for each Unified Individual ID.
C. Build a calculated insight to aggregate the purchase volume for the account. Query the purchase volume per category to find the favorite category for each Unified Individual ID.

Question 2

Northern Trail Outfitters (NTO) wants to track visitor activity on landing pages. To comply with privacy regulations, NTO plans to display a consent banner before enabling tracking.
What is the first step NTO should take to create a consent banner?

A. Create a new CMS content block and assign it as the consent banner to use on landing pages.
B. Create a new CMS content item using the 'Consent Banner' content type.
C. Create a new landing page and enable the 'Display Consent Banner' option in the page settings.

Question 3

Northern Trail Outfitters needs to personalize an email content block using data from related objects defined in Data 360. The personalization must reflect attributes tied to Unified Individuals.
Which data source type should a Marketing Cloud Next Consultant use to access this related data for personalization?

A. Data Graph
B. Unified Individual Data Model Object (DMO)
C. Personalization Recommender

Question 4

A Marketing Cloud Next Consultant is using Agentforce to generate a conversational email campaign. After reviewing the campaign preview, they notice an extra step in the underlying campaign flow labeled 'Forward to Agent.' What is the function of this specific flow step?

A. It specifies how to handle the email response from the customer.
B. It pauses the campaign to wait for agent approval before sending.
C. It sends a notification to the marketing manager to review the flow.

Question 5

Northern Trail Outfitters (NTO) wants to include a list of purchased products in an order confirmation email.
The order includes the product name, image URL, and price for each item in the order.
How should NTO display all of the purchased products in the email?

A. Use AMPscript to retrieve the order data as a rowset and loop through the records to render each product.
B. Create variations in the email for each product and configure targeting rules based on the order data.
C. Add a Repeater component to the email and configure the Repeater Source to use the order data.

Solutions: