Exam Name: Salesforce Email Essentials (EEB101) Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification
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Check Updated on: Sep 07, 2026
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analysis and Reporting | - Performance Measurement
|
| Topic 2: Segmentation | - Audience Segmentation
|
| Topic 3: Testing and Validation | - Quality Assurance
|
| Topic 4: Automation | - Marketing Automation
|
| Topic 5: Sending | - Email Delivery
|
| Topic 6: Content | - Content Builder
|
| Topic 7: Templates and Email Creation | - Template Management
|
| Topic 8: Data | - Lists and Data Extensions
|
Salesforce Email Essentials (EEB101) Sample Questions:
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)
- A. Filters
- B. Send Definition
- C. Data Extract Activity
- D. SQL Query Activity
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
- A. Increase DPI and file size for image display.
- B. Use one file type for all images in the email.
- C. Keep total weight with images at 800KB or lower.
- D. Rely on image-only emails to engage subscribers
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers
- A. Keep the subject text between 50 and 100 characters long.
- B. Include information relevant to the message in the subject line.
- C. Include "RE:", "FWD:", "etc." to get the reader's attention.
- D. A/B test the effectiveness of different subjects.
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
- A. Updating or creating Salesforce CRM objects or records.
- B. A/B/N testing as part of the workflow to conduct timing and creative tests.
- C. Criteria setting to segment contacts based on behavior using SQL.
- D. Goal setting to have the system listen to see if users met the goal.
- E. Extracting data from an Audience data extension for analysis.
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
- A. Send Email
- B. Send Preview
- C. Test Send
- D. Guided Send
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