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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A. Create a data filter on the data extension.
B. Write a query to create a filtered data extension.
C. Filter the .csv file before import.

Question 2

Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A. Wait Activity
B. Skip Automation
C. Verification Activity

Question 3

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A. Review opens and clicks activity summaries.
B. Export the journey email analytics
C. Define a goal for each journey.

Question 4

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A. An all-to-action button that links to the feedback form
B. An Interactive Email Form that links to a confirmation page
C. A Salesforce Survey block called in by an AMP script function

Question 5

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A. The email must be recreated using the updated template.
B. The template must be approved before updates are reflected.
C. 'Update Email Now' needs to be applied to each email.

Solutions: