Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-216
Check Updated on: Oct 09, 2026
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Topic 2: Activation | 18% | - Open-time email campaigns - Campaign optimization and measurement - Mobile and server-side campaigns - Campaign creation and execution - A/B testing setup and analysis |
| Topic 3: Sitemap | 18% | - Catalog and page mapping - Web SDK implementation - Content zones configuration - Sitemap design and best practices - Unified customer profile building |
| Topic 4: Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Topic 5: Segmentation | 18% | - Segment performance reporting and analytics - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment creation and management |
| Topic 6: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 7: Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration - Data flow management within and outside the platform |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Which three components of a recipe are optional when configuring a new algorithm?
- A. Boosters
- B. Variation
- C. Ingredients
- D. Exclusions
- E. Decisions
Correct Answer: A,B,D 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- B. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
- C. marketing cloud Personalization uses third party software to match anonymous and known identities
Correct Answer: A 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
- A. 15 minutes
- B. 30 minutes
- C. Real-time
- D. 1 hour
Correct Answer: C 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
A brand wants to do an ad-hoc export of a segment. What option could they use?
- A. The export segment functionality via CSV format
- B. The export segment functionality via the SOAP API
- C. The export segment functionality to Amazon S3
- D. The export segment functionality via JSON payload
Correct Answer: A 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. Control group segment
- B. Location-based segment
- C. A/B test segment
- D. Third party segment
Correct Answer: A 🗳️
Explanation: Only visible for ExamcollectionPass members. You can sign-up / login (it's free).
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