Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-216
Check Updated on: Aug 25, 2026
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Topic 2: Activation | 18% | - Open-time email campaigns - Campaign optimization and measurement - Mobile and server-side campaigns - Campaign creation and execution - A/B testing setup and analysis |
| Topic 3: Sitemap | 18% | - Catalog and page mapping - Web SDK implementation - Content zones configuration - Sitemap design and best practices - Unified customer profile building |
| Topic 4: Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Topic 5: Segmentation | 18% | - Segment performance reporting and analytics - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment creation and management |
| Topic 6: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 7: Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration - Data flow management within and outside the platform |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
Which three components of a recipe are optional when configuring a new algorithm?
A. Boosters
B. Variation
C. Ingredients
D. Exclusions
E. Decisions
Question 2
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
A. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
B. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C. marketing cloud Personalization uses third party software to match anonymous and known identities
Question 3
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
A. 15 minutes
B. 30 minutes
C. Real-time
D. 1 hour
Question 4
A brand wants to do an ad-hoc export of a segment. What option could they use?
A. The export segment functionality via CSV format
B. The export segment functionality via the SOAP API
C. The export segment functionality to Amazon S3
D. The export segment functionality via JSON payload
Question 5
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
A. Control group segment
B. Location-based segment
C. A/B test segment
D. Third party segment
Solutions:
| Question 1 Answer: A,B,D | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: A |
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