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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which objectives are MOST important when developing a communication strategy?

A) Substantial, marketable, actionable, and time-sensitive
B) Safe, measurable, actionable, relevant, and targeted
C) Strategic, memorable, attainable, and task-oriented
D) Specific, measurable, attainable, relevant, and time-sensitive

2. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) There is nothing that can be done; the article has already been published.
B) Contact the reporter with the correct information and request a correction be published, if possible.
C) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D) The reporter made an error, so the director should demand a correction be published.

3. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
B) There is nothing that can be done; the article has been already published.
C) The reporter made an error, so the director should demand a correction be published.
D) Contact the reporter with the correct information. Request a correction be published, if possible.

4. (Which of the following is most important in building a business case for communication projects?)

A) See if and how the project overlaps with other projects
B) Determine if you have current staff capacity to complete the project
C) Assess if you have current budget to cover the project
D) Determine how the project aligns with the organisation's strategic priorities, values and/or vision

5. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Analyzing whether the sales goals for the new product are realistically achievable.
B) Meeting with suppliers to determine whether marketing costs can be shared.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Designing a creative social media campaign that will highlight the product's innovative features.

Solutions: