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Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
What is the duration, language, and format of Marketo Certified Expert, MCE Exam
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Exams are scored based on the number of correct answers divided by the total number of questions
Exam number: AD0-E552
Number of questions: 75 questions
Passing mark: 70%
Language: English, Japanese
Question format: Multiple choice and multiple select
Duration: 90 minutes
Marketo MCE Exam Syllabus Topics:
| Section | Objectives |
| Email Marketing | - Email creation and personalization
- Email deliverability and testing
|
| Campaign Management | - Automation flows and scheduling
- Smart campaigns and triggers
|
| Marketing Automation Fundamentals | - Marketo Engage architecture and core concepts
- Programs, campaigns, and workspaces
|
| Analytics and Reporting | - Attribution and engagement analysis
- Performance reporting
|
| Integrations | - API and data sync concepts
- CRM integration (Salesforce, etc.)
|
| Lead Management | - Lead lifecycle and scoring
- Segmentation and smart lists
|