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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
| Campaigns and Experiences | 22% | - Mobile Experiences
- 1. In-App Campaigns
- 2. Push Notifications
- 3. Mobile Engagement
- Web Personalization
- 1. Templates and Content Zones
- 2. Campaign Configuration
- 3. A/B Testing
|
| Reporting and Optimization | 10% | - Performance Analysis
- 1. Engagement Metrics
- 2. Campaign Reporting
- 3. Optimization Best Practices
|
| Integrations | 11% | - Salesforce Ecosystem Integration
- 1. Data Cloud Integration
- 2. Marketing Cloud Integration
- 3. CRM Connectivity
|
| Data Management and Identity | 18% | - Customer Data Collection
- 1. Mobile SDK
- 2. Catalog Data
- 3. Web SDK
- Identity Resolution
- 1. Anonymous and Known Users
- 2. User Profiles
- 3. Data Mapping
|
| Recommendations and Decisioning | 12% | - Personalization Logic
- 1. Real-Time Decisioning
- 2. Recipes
- 3. Machine Learning Recommendations
|
| Segmentation and Targeting | 15% | - Audience Management
- 1. Behavioral Targeting
- 2. Segment Creation
- 3. Segment Analytics
|
| Interaction Studio Fundamentals | 12% | - Platform Overview
- 1. Real-Time Personalization Concepts
- 2. Core Architecture
- 3. Use Cases and Business Value
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. Which feature allows a business user to overlay campaign creation and editing directly on their website?
A) Web SDK
B) Web Extension
C) Javascript Beacon
D) Visual Editor
2. What is the interaction studio terminology for the collection of products and content as well as related categories, and tags -such as brand, gender, style, keyword and author?
A) Catalog
B) Channel
C) Directory
D) Dimensions
3. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
A) Know, understand, personalise, engage, analyse
B) Profile, insight, understand, act, analyse
C) Data-in, understand, engage, data-out, analyse
D) Identify, understand, decide, act, analyse
4. How many times can a visitor accomplish a goal in interaction studio?
A) Only once for all time
B) Each time a visitor leaves and rejoins the goal segment
C) No more than twice or the goal completion will no longer be counted
D) It varies depending on the setup of the goal segment
5. What three things does a developer code in web template?
A) Client side instructions for rendering
B) Campaign qualification rules
C) Defining what can beconfigured in a campaign
D) Set the control group percentage
E) HTML and CSS for controlling appearance
Solutions:
Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A,E |