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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore. How can she hide the deleted items through the AdWords Editor?

A) Juliet can hide the deleted items through the Tools menu and Settings option
B) Juliet can hide the deleted items through the File menu and Preferences option
C) Juliet can hide the deleted items through the Account menu and Settings option
D) Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.

2. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
B) The company will pay for each click on the video that leads a user to the destination website.
C) The company will pay for each click to watch the video.
D) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.

3. How many accounts can be edited using Google AdWords Editor at a time?

A) 4
B) 1
C) 2
D) 5

4. Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages that Google believes is important will show up higher in the organic search results. What term should Gary actually use to describe the order of search results by Google?

A) Hypertext-Matching Analysis
B) Organic search listings
C) Indexing Technology
D) PageRank Technology

5. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A) Exact match keyword targeting
B) Phrase match keyword targeting
C) Broad match keyword targeting
D) Negative match keyword targeting

Solutions: