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| Exam: | 80 questions |
| Languages: | English |
| Duration: | 180 mins |
| Level: | Associate |
| Cut Score: | 71% |
| Sample Questions: | SAP C_C4H225_11 Exam Sample Question |
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| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Product Overview 8% - 12% | Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. |
| Data Collection and Contact Management > 12% | Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. |
| Campaign Management > 12% | Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. |
| Data Integrations Advanced > 12% | Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding. |
| Analytics and Insights 8% - 12% | Describe Analytics and Revenue Analitics, Channel Analytics. |
| Account Creation and Settings > 12% | Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Collection and Contact Management | 16% | - Contact data import and segmentation - Relational data and product feeds - Smart Insight and Web Extend |
| Topic 2: Automation and Campaigns | 18% | - Campaign creation and execution - Automation Center and Interactions |
| Topic 3: Platform Integration | 18% | - SAP Emarsys API fundamentals - Third-party system integration - Product and sales data onboarding |
| Topic 4: Account Creation and Settings | 12% | - Security and compliance settings - Strategic Dashboard usage - DNS and SSL certificate configuration |
| Topic 5: Channels and Content | 20% | - Email channel setup and compliance - Open-time content and Web Channel - Mobile Engage, CRM Ads, VCE, ESL |
| Topic 6: Analytics and Insights | 16% | - Reporting and performance measurement - Revenue and channel analytics |
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