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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience and Profile Management | 18% | - Design and build audience segments and profiles - Integrate with Adobe Experience Cloud audiences - Manage data collection, governance, and privacy |
| Topic 2: Adobe Target Fundamentals | 20% | - Understand core architecture and components - Explain implementation technologies and methodologies - Identify appropriate usage scenarios for Adobe Target |
| Topic 3: Architecture, Governance and Scalability | 8% | - Design scalable, secure, and high-performance solutions - Establish governance and operational processes |
| Topic 4: Personalization and Campaign Design | 20% | - Configure recommendations and automated targeting - Design rules-based and automated personalization - Orchestrate cross-channel experiences |
| Topic 5: Implementation and Deployment | 22% | - Configure and manage mboxes, parameters, and requests - Implement server-side, mobile, and API-based integrations - Plan and configure standard and custom implementations |
| Topic 6: Testing, Analytics and Optimization | 12% | - Integrate with Adobe Analytics (A4T) - Design and implement A/B tests, multivariate tests - Define KPIs and build reporting frameworks |
Which format is required for email targeting with Adobe Target?
Correct Answer: C 🗳️
What are valid use cases for Profile Scripts in Adobe Target? (Select two)
Correct Answer: A,B 🗳️
A retailer wants to use Adobe Target to deliver personalized offers in their mobile app.
What is the first step they need to take?
Correct Answer: A 🗳️
What is the recommended approach to manage multiple users in Adobe Target?
Correct Answer: B 🗳️
Which feature allows Adobe Experience Manager to directly deliver content to Adobe Target?
Correct Answer: D 🗳️
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