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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
| Campaigns and Forms | - Email/SMS campaign configuration
- Link tracking and conversion tracking
|
| Integration and Interact Connect | - API and event integrations
- Connect jobs and XML/CSV imports
|
| Reporting | - Live and distributable reporting URLs
- Insight reports
|
| Initial Configuration and Deliverability | - Deliverability best practices
- Account setup and IP warm-up
|
| Responsys Data Model | - Data structures and key fields
- Profile lists and supplemental tables
|
| Creating and Managing Content | - Content Library and document management
- RPL personalization language basics
|
| Programs and Multi-Channel Campaigns | - Program Designer and logic
- Timers, performance switches, multi-channel orchestration
|
| Account Administration | - Account management tasks
- User roles and security settings
|
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. In RPL, how do you reference a value in a data source?
A) data_source_alias.filed_name_alias
B) data_source.field_name
C) fieldname
D) project_name.field_name
2. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
A) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
B) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
C) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
3. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?
A) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
B) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
C) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
D) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
4. What must you create in order for Responsys to be able to track clicks on links in a campaign?
A) Insight Link Report
B) Link Table
C) Insight Link Hashmap
D) Link List
E) Link Hashmap
5. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
A) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
B) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
C) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
D) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
Solutions:
Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |