Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Lead Management | 24% | - Custom redirects: capabilities and use cases - Lists: types, capabilities and creation - Page actions - Automation rules: components and use cases - Scoring and grading: definition and management - Segmentation rules - Completion actions |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. How could a visitor convert to a prospect?
A) Watch a video hosted in Wistia
B) Submit a Marketing Cloud Account Engagement form
C) Open a Marketing Cloud Account Engagement email
D) Download an eBook
2. What is a capability of a completion action?
A) Remove a prospect from a list
B) Send a list email to a prospect
C) Adjust a prospect's account field
D) Increase a prospect's grade
3. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
A) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
B) The Lead and Contact fields must have the same Salesforce field label.
C) The Marketing Cloud Account Engagement field must be a drop-down field.
D) The Lead and Contact fields must have the same API name.
4. On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A) Tracker domains
B) Mobile domains
C) Social media domains
D) Marketing Cloud Account Engagement domains
5. What type of fields are not supported by the Marketing Cloud Account Engagement sync?
A) Record Type fields
B) Formula fields
C) Geolocation fields
D) Number fields
E) Text Area (rich) fields
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A,D | Question # 4 Answer: A,D | Question # 5 Answer: B,C,E |
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