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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation: C_C4H260_01 Exam
"SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation", also known as C_C4H260_01 exam, is a SAP Certification. With the complete collection of questions and answers, ExamcollectionPass has assembled to take you through 91 Q&As to your C_C4H260_01 Exam preparation. In the C_C4H260_01 exam resources, you will cover every field and category in SAP Certified Technology Associate Certification helping to ready you for your successful SAP Certification.
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C_C4H260_01 Exam Certification Details:
| Level: | Associate |
| Duration: | 180 mins |
| Cut Score: | 59% |
| Languages: | English |
| Exam: | 80 questions |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
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SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics and Reporting | - Marketing performance analysis - Standard reporting capabilities |
| Campaign Management | - Journey and workflow configuration - Campaign design and execution |
| Data Management | - Contact and interaction data model - Data integration and replication concepts |
| Segmentation and Audience Management | - Dynamic and static target groups - Segmentation modeling |
| SAP Marketing Cloud Overview | - Solution architecture and positioning - Key business processes in SAP Marketing Cloud |
| Personalization and Content | - Template management - Personalized content delivery |
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