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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which statement regarding editing an email template is true? (Choose 2) *****

A) A template does not automatically affect emails created from that template
B) Changes to a template are automatically inherited in emails built from that template
C) Updating an email to reflect changes made in its template can be done in the email properties
D) Changes to a template cannot be made once it is saved in the application

2. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A) Add "Hero_CTAn to the Tracking Alias field for each link.
B) Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
C) Include Hero_CTA1 In the filename for each Hero Image.
D) Include "Hero_CTA" in the Link Tooltip field for each link.

3. A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

A) Portfolio
B) Preference Management
C) Data Extensions
D) Email templates

4. If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A) 20%
B) 15%
C) 10%
D) 5%

5. What is the number one trend being seen in the email marketing space? (Choose 2)

A) Redesigning email to improve click-through rates on a mobile device.
B) Between 40-60% of consumers are reading email on their smart phones.
C) People like email marketing b/c they can choose what they subscribe to.
D) More and more people are subscribing to email marketing.

Solutions: