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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary risk of poor shelf placement?

A) Increased Inventory Turns
B) Improved Sell-Through Rates
C) Decreased Shopper Conversion
D) Overstated Promo ROI

2. Who benefits from a successful promotion?

A) Manufacturer
B) All of the above
C) Retailer
D) Shopper

3. Which of the following best defines the key stages and components of a retail supply chain?

A) The transportation and storage of goods from manufacturers to warehouses
B) The marketing strategies used to promote products to customers
C) The financial planning and budgeting for inventory purchases
D) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction

4. Define Share of Wallet (SOW) for a retailer.

A) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
B) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
C) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
D) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.

5. What is the primary purpose of regression analysis?

A) To determine the causation between two variables.
B) To classify data into predefined categories.
C) To calculate the average of a dataset.
D) To understand the relationship between a dependent variable and one or more independent variables.

Solutions: